the platform agenda
Section Title
8:30am
registration, coffee, pastries
9:15am
opening keynote
in this no-holds-barred keynote, we’re bringing together the sharpest minds from the industry to break down the seismic shifts reshaping the influencer space. we’ll dive into everything from ai-driven content and platform algorithm changes to long-term brand partnerships, showing how these trends are rewriting the rulebook. learn how ai and data are transforming strategies, how brands are redefining success, and what it takes for creators to stay ahead of the curve. expect real-world insights from paramount’s vp of talent & influencer marketing, dick’s sporting goods’ influencer strategy manager, and top-tier creators like abbie herbert, nick kosir, and bran_flakezz, who’ll give you the inside scoop on how to navigate the future of influencer marketing.​​
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🔹 Moderator: Lia Haberman, Social + Influencer Marketing Consultant
🔹 Panelists: Paramount: RJ Larese, Vice President of Talent and Influencer Marketing; DICK'S Sporting Goods: Nicole Marcus, Manager of Influencer Strategy; Abbie Herbert (@abbieherbert_); Nick Kosir (@nickkosir); Bran Flakezz (@bran_flakezz)
10:45am
creator: let's talk video, everything from testing thumbnails to your hook
video is the name of the game, but with everyone scrambling for attention, how do you make sure your content cuts through the noise? it’s not about chasing fleeting trends—it's about mastering the art of grabbing attention - and keeping it. in this session, Erika the YouTube Coach and Kiva Brent will break down exactly what’s working in 2025 and beyond. moderated by BrentTV, expect insider tips on creating a thumbnail that actually gets clicked, nailing a hook that keeps viewers locked in, and using storytelling techniques that make your videos unforgettable. we’ll also dive into why consistency is key without burning out, how to optimize your video content based on analytics, and why repurposing content across platforms is a total game-changer. ready to take your video content to the next level? this is where you start.
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🔹 Moderator: Brent TV (@brenttelevision)
🔹 Panelists: Erika the YouTube Coach (@YourYoutubeCoach), Kiva Brent (@KivaBrent)
10:45am
brand: social listening, community management, and search optimization
building and nurturing a community is about more than just posting content—it’s about truly listening, engaging, and adapting to what your audience is saying. in this session, we’re diving deep into the power of social listening: how to track brand mentions, stay ahead of trends, and use social tools to actually connect with your audience. we’ll talk about how to handle negative feedback like a pro, grow a loyal community that’s more than just likes and comments, and the strategies that turn followers into lifelong supporters. plus, we’ll break down the metrics that matter, the importance of proactive engagement, and how to adjust your approach for continued growth. whether you're a brand or creator, this is your playbook for mastering community management in 2025 and beyond.
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🔹 Moderator: Mackenzie Smith
🔹 Panelists: Empire State Building
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11:45am
creator: building a business as a creator
turning your engaged community into income? it’s not as simple as it sounds—but with the right strategy, it’s absolutely within reach. in this panel, we’re talking to creators who’ve turned their passions into profitable empires. from launching product lines and capsule collections to harnessing the power of affiliate marketing and brand deals, our panelists know how to build sustainable businesses through their platforms. whether you're dreaming of launching a product, turning a side hustle into a full-time gig, or creating multiple revenue streams, this session will provide the real-world insights and actionable steps you need to make it happen. learn how to leverage your audience to build your personal brand, turn your content into a full-time income without burning out, and hear specific strategies from creators who’ve done it all. ready to turn your followers into dollars? this is your playbook.
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🔹 Moderator: Maryam Ishtiaq (@maryamishtiaq)
🔹 Panelists: Gracie Norton (@gracie_norton), Kelsey Byron Breisinger (@kelclight), Dre Familia (@killedbydre)
11:45am
communicating the value of social media marketing to leadership w/ Duolingo
Zaria Parvez didn’t just make Duolingo a viral sensation—she redefined what brand social could be for a brand. under her leadership, Duolingo transformed from a language-learning app into a cultural powerhouse, gaining millions of followers, igniting waves of user-generated content, and setting the internet on fire with its unhinged, hyper-relevant TikToks. the result? Duolingo was named Adage’s 2022 social marketer of the year and became the gold standard in brand social. but here’s the twist: Zaria’s groundbreaking ideas only took off because leadership actually listened. in this panel, she sits down with the first boss who said yes—the one who saw her vision and made it happen. together, they’ll break down how to pitch influencer marketing to leadership, prove roi, and push creative boundaries while still hitting key business goals. get ready for some behind-the-scenes insight on how to make bold moves without sacrificing the bottom line.
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🔹 Moderator: Nathan Jun Poekert (ASlams Laptop Shut)
🔹 Panelists: Duolingo: Zaria Parvez, Senior Global Social Media Manager & Michaela Kron-Hags, Global Marketing Campaign Director
12:30pm
lunch, gifting loft & networking
1:45pm
creator: the business of being a creator
being a creator isn’t just about going viral—it’s about running a business, whether you’re ready for it or not. from negotiating brand deals and tracking expenses to actually saving for taxes (yes, really), smart money moves can make or break a creator’s career. in this panel, we’re bringing in the experts—a financial planner, an accountant, and a talent manager—to break down the money moves every creator needs to be making. because let’s face it: being great at content doesn’t automatically make you great at finances. but if you want to thrive in the long run, you need to master both. get ready for practical advice on managing your money without losing your mind, avoiding the biggest financial mistakes creators make, and knowing when it’s time to bring in a pro. plus, learn how to make your money work for you beyond just brand deals.
🔹 Panelists: Josiah Hoffman, President of Hoffman Capital Advisors LLC; Kayley Reed, Founder of Hermana Agency; Otavio Mayole, Founder of DeCypher Financials
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1:45pm
brand: bringing back ugc
user-generated content (ugc) isn’t just a trend—it’s the heartbeat of social media. but how do brands actually make it work? katy, social media manager at anthropologie, knows exactly how to scale content across multiple brands while keeping the community engaged. this panel dives into why ugc is more crucial than ever—especially on tiktok—and how brands can balance creator partnerships, content rights, and budgets without losing their authenticity. we’ll also explore how ugc has evolved into a powerful tool for building authentic brand relationships, turning customers into advocates, and why it's crucial for influencers to partner with brands they already organically support. ready to learn how ugc can become your brand’s secret weapon? this session is for you.
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🔹 Panelists: Anthropologie: Katy Stankevitz, Social Media Manager
2:45pm
open mic: the advice line for brands and creators
step up to the mic—this is your chance to hear (and ask) what really goes down behind the scenes of an influencer marketing campaign. in this unfiltered panel, we’re bringing together brands, talent managers, and creators for a real talk about how deals are made, where things go off-track, and what it truly takes to run a successful campaign from start to finish. we’re breaking down the entire process from every angle—the brand perspective, the creator experience, and the talent manager’s role in making it all happen. then, it’s your turn to ask the tough questions. got something on your mind? step up and ask the full panel anything—no scripts, no fluff, just raw, honest insights. bring stories of tragic partnerships gone wrong or how to navigate on deals in the future.
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🔹 Moderator: Doug Landers, Co-founder of Greenlight Group
🔹 Panelists: Jordan Howlett (@jordan_the_stallion8), Hafu Go (@hafu)
3:30pm
closing keynote: marketing sucks ft. Liquid Death
let’s end things with some brutal honesty. traditional advertising? dead. big flashy campaigns with zero soul? dead. Liquid Death isn’t just rewriting the marketing playbook—they’re setting it on fire. in this no-bs fireside chat, Greg will share the mindset behind Liquid Death’s approach to making entertainment not marketing. like setting out to make the funniest content you see on the internet and treating creators like talent —not just showing up in your feed. expect bold takes, brutally good insights, and plenty of “why didn’t we think of that?” moments. but here’s the twist: Liquid Death is going to be pitching live to a few unsuspecting creators in the audience. yep, they're actually going to share an idea for a few creators for how Liquid Death could hack into their feed and make a truly hilarious piece of branded content. will you be selected? there's only one way to find out…
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🔹 Panelists: Liquid Death: Greg Fass, VP of Marketing
4:30pm
brand mixer, snacks, drinks